Introduction

If you’ve landed here, chances are you’re looking for a UGC creator who can bring your brand to life, not just through content, but through authentic, scroll-stopping visuals that resonate with your audience.

Hi, I’m Alex, the face behind Alex Mac Creation. I’m a user-generated content (UGC) creator, but that’s just part of the story. I’m also a photographer, videographer, illustrator, creative, and model. I help brands create content that feels real, inspires trust, and performs across social platforms.

In this article, you’ll learn:

• What a UGC creator is (and why brands need one)
• Why UGC outperforms traditional ads
• The kind of content I create for brands
• How you can work with me directly

What is a UGC Creator?

A UGC creator (short for user-generated content creator) is a creative professional who produces content for brands that looks like it was made by everyday users, but with purpose, strategy, and often professional-quality production behind it.

Unlike influencers, UGC creators don’t rely on having large followings. Instead, we focus on crafting authentic videos, photos, and visuals for brands to use on their own platforms — whether that’s TikTok, Instagram, paid ads, or e-commerce.

At its core, UGC is about creating content that feels natural, relatable, and trustworthy.

Why Brands Are Actively Hiring UGC Creators in 2025

The digital landscape has shifted. Brands are moving away from overly polished, highly commercialised ads and towards content that mirrors real life.

Here’s why:

• UGC drives higher engagement than traditional ads
• It builds trust because it feels like recommendations, not ads
• Platforms like TikTok and Instagram prioritise authenticity
• Consumers relate more to people who look like them, not models in perfect studio settings

As a UGC creator, I help brands tap into this shift while still delivering content that looks professional and on-brand.

What I Offer as a UGC Creator (More Than Just UGC)

I don’t just create UGC — I elevate it.

My background as a:

• Photographer
• Videographer
• Illustrator
• Model
• Creative director

…means you get much more than a single content type. I combine these skills to produce high-quality visuals that don’t just perform well — they tell a story.

Working with me gives you:

• Consistency across your brand content
• Content crafted for both organic socials & paid ads
• A collaborator who understands brand identity and visual storytelling
• Access to multiple creative services under one roof

Types of UGC Content I Create

Brands approach me for:

• Short-form video (TikTok, Reels, YouTube Shorts)
• Product photography for social & e-commerce
• Unboxing, testimonials & product reviews
• Tutorials & “how-to” videos
• Lifestyle content featuring me as a model
• Illustrated content for brands looking for something unique
• Mixed media combining video, illustration, and photography

I tailor every project to your goals — whether you need content for a new product launch, an ad campaign, or organic social.

My Creative Process — How I Work With Brands

Here’s how a typical collaboration looks:

• Initial brief — You share your product, goals, and creative vision.
• Moodboarding and concepting — I develop ideas that align with your brand and target audience.
• Shooting and editing — I capture and edit professional content that looks authentic yet refined.
• Delivery — You receive polished assets, ready to plug into your socials or ad campaigns.
• Optional ongoing partnership — Many brands choose to work with me regularly for monthly or campaign-based content.

UGC Case Studies & Past Work

I’ve worked with brands across beauty, lifestyle, and e-commerce, creating content that connects and converts.

See my portfolio here.

Example Project:
Brand: Indie Skincare Company
Deliverables: 5 short-form videos + 15 photos
Results: Increased engagement by 35% on Instagram Reels within 30 days

More case studies are available on request or via my portfolio.

Why Work With Me Directly Instead of Through a UGC Platform?

• Personal communication — You deal directly with me, no middlemen.
• Custom creative — I adapt to your brand’s style and target audience.
• Better value — More flexibility with content packages.
• Creative flexibility — Photography, video, illustration, modeling — all under one roof.

FAQs about UGC CreatorS