Hey there, I’m Alex!

Professional photographer and videographer

photo: Tom Barton Photography


Alexandra Rose Maceachern Alex Mac




Cheltenham, UK


Journalling, making an occasion out of anything, chiaroscuro lighting, early mornings


Lying and dishonesty, spicy food, wasting time, animals being mistreated

Wanna know a bit more? Read below…

Although I believe my work speaks for itself, I wanted to let you know a little about my background, hobbies and interests so you can get to know me.

I have a background in photography, illustration, and specifically fashion design, having studied this at University. I did my dissertation on the psychology of perception and through this gained an understanding of how we see people and objects and how this makes us feel. Because of this, I am able to capture your individuality in each shoot. I encapsulate and enhance the intricate details to provide the exact result you’re after, as I understand how the smallest of details can have a huge impact on the viewer.

I can also be found intertwining my content and drawing, adding lines and detail to my images to incorporate two of my favourite tools –  the pen and the camera. This allows me to find a fun balance between what is in a piece of content and, with a little imagination, what it could be!

It’s important to me to be flexible in my work because I want to encourage a healthy work/life balance for myself and my clients. This is why I’ve always worked around my clients, and will ensure I am as flexible as possible for you.

When I’m not focusing on my photography I can be found on adventures with my partner, trying out new hobbies, sports and food, or simply cosying up on the sofa with our kittens (see background picture for our little family!) That, or idly staring at people I think would be a great model to photograph!

I always wanted to work for myself and knew I wanted to share my passion and talent. I have terrible imposter syndrome, which I’m working on, but I have overcome my own mental health struggles and am learning to come to terms with life since the passing of my mother, all of which my passion for content creation has really helped with this.

I truly believe we can all blossom in darkness as long as we find the right components.

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